17
Sep
The hot new favorite among the kids in my neighbourhood. At Rs. 1 and a card game inside, (yes they do have a few gems-like pieces too) its selling like hot cakes. Nope, it doesn’t carry the manufacturer’s details nor any kind of statutory details. At a time when I’m reading ‘Brand Child’, a bible for marketing to kids, I’m struck by how this fly-by-night phoney chocolate company has got it right. Though it does come across as the fake ‘Gems’ from the house of cadbury’s, the reason why kids buy this is so different. Its the card game inside that the kids buy. And they can play the game only if they have the complete collection. In fact, for those at the bottom of the pyramid, this is an affordable indulgence. More like a satchet of Nescafe or Pond’s.
