09
Apr
Great example of brand endorsement in the twitter world.
Online casino 888.com signed on Shane Warne as its endorser in 2008. Warne has been named the captain of the 888.com Australian Poker Team, and is also slated to participate in several poker tournament event.
The rakish, bad boy of Australian cricket who has always been quite a gambler on field fits perfectly into the world of online gambling. And to the ardent Warne fan, it is some kind of loose justice for Warne who never got to be the Australian cricket captain.
The most interesting part is how well 888.com is leveraging its association with Warne on twitter. Right from his username-‘warne888’, the link to the 888 website, prominent logo on his profile pic to exclusive offers for his ‘followers’ (47,000 + fans).
I’m a Warne ‘follower’ and I clicked the link.
