22
Apr
Releasing in a website near you.
Produced by Absolut Vodka, I’m here is a 30-minute love story about the relationship between two robots living in L.A. Its a love story about two robots living in contemporary Los Angeles. The sad-eyed robot librarian Sheldon (Andrew Garfield) leads a lonely and methodical life, until he one day meets Francesca, a creative and free-spirited female robot (played by Sienna Guillory). Robot romance develops and the story, apparently, is just as beautiful as it is unpredictable.
The film can only be viewed at certain times online and operates just as a cinema with a limited amount of tickets every day. 230,000 people viewed on it’s first weekend so it’s doing better than a lot of offline movies.
Love the way Absolut is leveraging popular media without making it smack of a commercial message. They’ve left creativity undiluted, as it should be in an Absolut world..
